Microsoft retail store just officially opened at Scottsdale, Arizona with hundreds of costumers lining up every hour. Microsoft retail store is the company’s answer to its big competitor, Apple, with over 200 stores under its name.
Consumers are so used with other electronics outlets selling computers with Microsoft Windows software installed in it but in most cases, they initially focus their concentration on the hardware when purchasing. The new and exciting idea of Microsoft having its own store shows just how the company wants their products to be more exposed to its costumers on a first hand-basis perhaps. This gives them a more direct approach in educating consumers with the benefits of their system on an even better manner.
The opening of the first retail store is concurrent with the release of Microsoft Windows 7 which made the event even more memorable. All the computers showcased in the store run on Microsoft Windows 7 .
Microsoft plans on opening another store in California as another venue for people to get a hold of the latest products of the company. We are sure going to see many other outlets very soon especially if the store’s popularity increases in the coming weeks or months.
