The online Google wireless store is becoming a much more interesting story than the Nexus One phone recently launched by the giant company. It lies on the fact that Google is known for many other things but not an online store. Since people follow anything and everything Google offers, an online store is sure to be a right down hit.
Google is the number one internet search provider there is now. It also provides other mobile and web applications. At this very moment, it also has its very own android platform Nexus One smartphone under its name. Nexus One is only available through Google’s online store and this revelation made people more fascinated on the idea the giant company has ventured on the online store industry.
The online Google wireless store is perceived to be the next big move of the company towards e-commerce. It is directly delivering its product to consumers while promoting the use of its services. It is expected to compete head on with other mobile phone retailers and on a much bigger scale as the business model develops. Their inception to phone retail poses a threat to other small-time players. On the contrary, majority of phone users still prefer to have an actual perspective of a product before they buy it. So Google online store will attract only tech savvy consumers for now or those who are willing to shift to this means of purchasing.
Nevertheless, Google will pull thousands of browsing visits on their store which may propel a larger profit for the company. Keeping people online through a business model such as this can translate to higher percentage of third party ads showing up in its site. This and use of other Google services by these online visitors may positively affect Google’s returns.
We will be seeing new surprises from Google and we can expect it to be as bold as this newest offering, if not surpassing it.
